福田區(qū)中心商圈
標志及廣告詞全球征集
Worldwide Solicitation For
Futian District Central Business Circle 標志&Slogan
大灣區(qū)藍圖已就，深圳作為四大中心城市之一，全面促進粵港澳大灣區(qū)經(jīng)濟、科技、文化的合作與發(fā)展。位于大灣區(qū)中軸線上的福田，一直都是改革創(chuàng)新的先鋒，是深圳市的中心城區(qū)、市委市政府所在地，坐擁中心商務區(qū)。頭頂中國三大金融集聚地之一、全球總部經(jīng)濟聚集區(qū)、全球智能終端創(chuàng)新中心、國際文化好創(chuàng)意中心等諸多“光環(huán)”，是深圳的行政、金融、文化、商貿(mào)和國際交往中心。
人們常用“湖山擁福，田地生輝”來形容福田是塊得天獨厚的的風水寶地。在時間的聚變里，福田從一片農(nóng)田和灘涂，變成深圳城市最美天際線，并朝著世界級“城市會客廳”的方向發(fā)展。當下的變化比以往任何時候都更為迅速，技術突破、知識迭代、秩序重組近在眼前，新的思想、模式、格局都在生長……信息技術與顏值革命的新浪潮，催化著全球性的多元升級。
為實現(xiàn)福田中心商圈公共設施、智慧管理、消費環(huán)境、服務產(chǎn)品、品牌價值大整合大提升，打造蜚聲海內(nèi)外的福?新名?，充分展示福?區(qū)嶄新的國際化形象，為深圳乃至全球的城市商圈體系發(fā)展注入新的活力和指明新的方向，特開展《福?區(qū)中?商圈標志及廣告詞全球征集》活動，全面推動福田區(qū)中心商圈品牌升級，引領成為新時代的城市形象代名詞。
Shenzhen is one of the four central cities on the blueprint of the Guangdong, Hong Kong and Macao Greater Bay Area (GBA). It plays a major role in promoting the cooperation and development of economy, science, technology and culture in GBA. Futian, located at the center of GBA, has been serving as a pioneer in reform and innovation. It is home to Shenzhen munic卡通al government and its central business district. Futian is the geographical, administrative, financial, cultural, commercial, and international exchange center of Shenzhen. It has won many titles including “one of China's three financial centers”, “global headquarters economic cluster”, “global intelligent terminal innovation center”, and “international cultural and creative center”.
A quote of "blessed lakes and mountains with fertile farmlands" is often used to describe Futian as a geomantic and treasured land with great natural advantages. With the time passing by, Futian has developed from an area of farmland and tidal flats to the most beautiful skyline of Shenzhen, and is developing into a world-class “urban reception hall”. There are changes coming rapidly more than ever before, such as technological breakthroughs, knowledge iterations and order restructuring. New ideas, models and patterns are springing up rapidly... The new wave of information technology and the value-for-face revolution is catalyzing the mult卡通le upgrades of globalization.
In order to achieve the great integration and improvement of public facilities, smart management, consumption environment, service products, and brand values of Futian, we propose to build a well-known brand for the district both at home and abroad to fully display the brand-new international image of Futian, inject new vitality, and charter a new course for the development of urban business circle system in Shenzhen and even to the whole world. This “Worldwide Solicitation For Futian District Central Business Circle 標志&Slogan” is thus launched to fully promote the brand upgrade of Futian Commercial District and lead it to become the sign for the city image in the new era.
面對人與人、人與物、時間與空間、空間與空間，好創(chuàng)意的呈現(xiàn)也在不斷革新、定義，商圈不僅是所有資源的交換與交集，更是代表當下城市意識形態(tài)和對未來商業(yè)發(fā)展的實踐與探索。如何用時間的視角，看待一座城市的聚變?如何用未來的洞見，預知區(qū)域中心的引力?
期待超越邊界、語言和文化，從價值概念構建及輸出，為每個層次和觸點上的所有的受眾創(chuàng)造獨特的視覺和語言識別，一同探索城市中心商圈發(fā)展創(chuàng)新的無限可能!
The presentation of creativity is constantly innovated and defined when facing with different relationsh卡通s between individuals, people and objects, time andspace, space and space. The business circle is not only a space for gathering and exchanging all resources, but also a practice and exploration of the current urban ideology and the development of future business. How will the city change from the perspective of time? How will we predict the gravity of the regional center with a far-sighted vision?
We are expecting a unique visual and linguistic recognition for Futian that transcends boundaries, languages and value concepts and reaches the audience at all levels. Let us explore the infinite possibilities of development and innovation of the central business district!
獎項設置
Awards
標識 標志：
大 獎: 1名 × 獎金, ￥60000元
優(yōu)異獎: 5名 × 獎金, ￥6000元
網(wǎng)絡人氣獎: 1名 × 獎金, ￥3000元
Grand Prix Award: 1 award x reward, ￥60,000
Excellent Award:5 awardsxreward, ￥ 6,000
Network Popularity Award: 1awardsxreward,￥3,000
廣告詞 Slogan：
大 獎: 1名 × 獎金, ￥20000元
優(yōu)異獎: 5名 × 獎金, ￥2000元
網(wǎng)絡人氣獎: 1名 × 獎金, ￥1000元
Grand Prix Award: 1 award x reward, ￥20,000
Excellent Award:5 awardsxreward, ￥ 2,000
Network Popularity Award: 1awardxreward, ￥1,000
*注: 以上獎金皆為稅前費用
*Note: The above money prizes are all pre-tax
截止時間
Deadline
▼
2019年11月05日
Nov 05, 2019
*注：1、以上所有償金均為稅前金額，以人民幣計算;若無合適方案獎項可空缺;2、參賽團隊所獲獎金歸團隊成員共有，團隊自行協(xié)商分配，主辦方與承辦方對此不承擔任何責任。
*Note:1. The above money prizes are all pre-taxin Chinese Yuan; if there is no eligible proposal, the award may remain vacant; 2. The prize for a team shall be shared by all team members and distributed through friendly negotiation. The organizerand co-organizer bear no liabilities in this regard.
項目全稱 Full name of the project
福田區(qū)中心商圈標志及廣告詞全球征集
Worldwide Solicitation For Futian District Central Business Circle 標志&Slogan
征集對象 Open for
Designers and design teams all over the world
主辦單位 Organizer
深圳市福田區(qū)委宣傳部
Publicity Department of the CPC Futian District Committee of Shenzhen
承辦單位 Co-organizer
Shenzhen Graphic Design Association
支持機構 Supported by
清華大學美術學院視覺傳達設計系
Visual Communication Design Department of THU
中國美術學院設計藝術學院
School of Design, CAA
廣州美術學院視覺藝術設計學院
School of Visual Arts Design, GAFA
School of Design Art, SCFAI
澳門科技大學人文藝術學院
Faculty of Humanities and Arts, MUST
深圳大學藝術設計學院
College of Design Shenzhen University
深圳職業(yè)技術學院藝術設計學院
School of Design Art, Shenzhen Polytechnic
深圳信息職業(yè)技術學院數(shù)字媒體設計學院
Shenzhen Institute & Information Technology
支持媒體 Media Support
深圳商報
Shenzhen Economic Daily
古田路9號
www.gtn9.com
Design 360
www.design#
陸俊毅_設計現(xiàn)場
Lu Junyi_Design Live
站酷
www.zcool.com.cn
視覺中國
www.vcg.com
讀創(chuàng)
Duchuang
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作品提交方式及要求 Submission methods and requirements
1、標志設計作品和廣告詞應找準中心商圈的城市定位，把脈城市精神，充分結合福田區(qū)中心商圈的特點、產(chǎn)業(yè)、?化、功能等等，主旨鮮明、突出時代氣質(zhì)，以全新的標識形象創(chuàng)意方案或廣告詞的?字形式參加征集。(*廣告詞出現(xiàn)重復情況，以最先收到作品為準。)
2、所有提交的標識設計作品需包含完整中英文名字“福田區(qū)中心商圈 Futian District Central Business Circle”與標志的基本組合方式，并做到圖文并茂，有完成度較高的形象表現(xiàn)力和藝術感染力。
3、所有作品需提交PDF格式電子文件，或精度為300dpi的JPG格式圖片文件，白底，提交作品尺寸為 210mm×210mm;作品圖?上任何地?不能出現(xiàn)姓名或機構名字。連同按要求填寫的《報名表》《參賽承諾書》下載鏈接：鏈接:https://pan.baidu.com/s/11uj9bBFRGTeWaU-k-DOAAA 密碼:mdme，以電子郵件方式一并發(fā)至組委會官方郵箱：ftcbc_ls@163.com。
4、所有作品提交時需在同一封電子郵件中，以文本形式并按以下順序，列明：應征者姓名、所屬機構、所在地區(qū)、聯(lián)系方式(電話、手機號碼、電子郵箱)，好創(chuàng)意說明。(*可設置郵箱自動回復，確保規(guī)范)
5、所有提交作品必須為提交者的原創(chuàng)作品，并對其應征作品的版權與著作權承擔完整法律責任。不得侵犯他?知識產(chǎn)權，由此引發(fā)的糾紛，其法律和民事責任均由應征者承擔。評審委員會對涉嫌抄襲的作品有權不予采納，?經(jīng)發(fā)現(xiàn)，將取消資格;如已發(fā)放獎?將原額追回。
1. 標志 and slogan designs should reflect the positioning of Futian CBD, be in line with the spirit of the city, and fully consider the characteristics, industries, culture, functions and other features of Futian CBD. The theme shall be distinctive and highlight the features of the time. Designers are required to partic卡通ate in the campaign with new 標志 design proposals or slogans in written text. (* In case of any resemblances,the slogan which comes earlier shall prevail.)
2. All submitted 標志 designs must include the complete combination of 標志 with the Chinese and English names “福田區(qū)中心商圈 Futian District Central Business Circle”, be well illustrated and have a high level of image expression and artistic appeal.
3. All designs must be submitted in the formof PDF format files, or JPG format files at 300dpi, with white background in the size of 210mm×210mm;names or organization names are not allowed to appear on the designs. The Application Form and Letter of Commitment (Link:https://pan.baidu.com/s/11uj9bBFRGTeWaU-k-DOAAA,Password: mdme), shall be submitted together with the designs to the official email of the organizing committee at ftcbc_ls@163.com.
4. All designs must be submitted in the same e-mail, specifying the detailed information in the form of text and in the following order: applicant's name, organization, region, contact information(telephone, mobile phone, e-mail), creative instructions. (* Set up automatic replies to ensure the specification)
5. All submitted designs must be the original works done by the applicant, who shall bear full legal responsibilities for the title and copyright of his or her works. For disputesarising from any infringement upon the intellectual property rights of others,the applicant shall bear full legal and civil responsibilities. The jury panel has the right to reject the works suspected of plagiarism. Once discovered, such applicant will be disqualified and the money prize, if already paid, must be refunded.
評審時間 Time for review
2019年11月09日
Nov 09, 2019
網(wǎng)絡評選 Network review
2019年11月11日-2019年11月16日
Nov 11, 2019-Nov 16, 2019
結果公布 Result announcement
2019年11月18日
Nov 18, 2019
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有意參加征集活動者
請詳細閱讀參賽要求
直接將作品提交至組委會郵箱即可
The ones who design to partic卡通ate in the activity
Please read the detailed requirements carefully
And directly submit your work to the Email of the Organizing Committee
郵箱地址 Email
ftcbc_ls@163.com
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